Cookie Policy
Understanding how we use cookies and tracking technologies
Last Updated: November 22, 2025
This Cookie Policy explains how Thrive Insurance Partners ("we," "us," or "our") uses cookies and similar tracking technologies on our website www.thriveinsurancepartners.com ("Site"). By using our Site, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They help websites remember your preferences, improve user experience, and provide analytics data.
Similar technologies we use include:
- Web Beacons (Pixel Tags): Small graphic images used to track page views and user behavior
- Local Storage: Browser storage for larger amounts of data (e.g., user preferences)
- Session Storage: Temporary storage that clears when you close your browser
- JavaScript: Code that collects information about how you interact with our Site
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function properly. They enable core features like security, authentication, and session management. You cannot opt out of these cookies without disabling functionality.
| Cookie Name | Purpose | Duration |
|---|---|---|
firebase-auth-token | Maintains user authentication state (Google OAuth) | Session / 1 hour |
session-id | Identifies your browsing session | Session |
csrf-token | Prevents cross-site request forgery attacks | Session |
2.2 Performance & Analytics Cookies
These cookies collect anonymous information about how visitors use our Site, helping us improve performance and user experience.
| Service | Purpose | Data Collected |
|---|---|---|
| Google Analytics | Traffic analysis, user behavior tracking | Page views, session duration, bounce rate, device type, location (city-level) |
| Microsoft Clarity | Heatmaps, session recordings, user flow analysis | Mouse movements, clicks, scrolls, anonymized session replays |
| Vercel Analytics | Performance monitoring, page load times | Page load speed, error rates, API response times |
Privacy Note: Analytics data is anonymized and aggregated. We do not use this data to identify individual users.
2.3 Functional Cookies
These cookies remember your preferences and choices to provide a personalized experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
user-preferences | Stores UI preferences (theme, view mode, sort order) | 1 year |
language | Remembers your language preference | 1 year |
resource-view-mode | Remembers your preferred resource library view (grid, list, folder, compact) | 1 year |
2.4 Advertising & Marketing Cookies
We do not currently use advertising cookies. If we introduce advertising in the future, we will update this policy and obtain your consent where required by law.
3. Third-Party Cookies
Some third-party services we use may set their own cookies. We do not control these cookies. Please review the privacy policies of these services:
Google OAuth & Firebase
Used for authentication ("Sign in with Google"), database (Firestore), and cloud storage.
Google Analytics
Tracks website traffic and user behavior (anonymized).
Microsoft Clarity
Provides heatmaps and session recordings to improve user experience.
TinyMCE
Rich text editor used in admin content management (loads from Tiny Cloud CDN).
4. How to Manage Cookies
4.1 Browser Settings
Most web browsers allow you to control cookies through settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete cookies after each session
- Receive a notification before cookies are set
Find cookie settings in your browser:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Note: Blocking or deleting cookies may affect Site functionality. For example, you may need to log in repeatedly or lose saved preferences.
4.2 Opt-Out of Analytics
You can opt out of specific analytics services:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Microsoft Clarity: Manage tracking in your Microsoft Privacy Settings
4.3 Do Not Track (DNT)
Some browsers include a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT signals because there is no universal standard for how to interpret them. However, you can still manage cookies through browser settings as described above.
4.4 Mobile Devices
Mobile devices may have settings to limit ad tracking:
- iOS: Settings → Privacy → Tracking → Toggle off "Allow Apps to Request to Track"
- Android: Settings → Google → Ads → Opt out of Ads Personalization
5. Data Retention
Cookie data is retained for different periods depending on the type:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain until expiration date or manual deletion
- Authentication Tokens: Expire after 1 hour of inactivity (re-authentication required)
- Analytics Data: Stored for up to 26 months (Google Analytics standard retention)
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. We will post the updated policy on this page with a new "Last Updated" date.
If we make material changes, we may notify you through email or a notice on our Site. Your continued use of the Site after changes constitutes acceptance of the updated policy.
7. Contact Us
If you have questions or concerns about our use of cookies, please contact us:
Thrive Insurance Partners
Privacy Team
Email: privacy@thriveinsurancepartners.com
Support: support@thriveinsurancepartners.com
Phone: (800) 555-1234
Website: www.thriveinsurancepartners.com